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Juli 2023

Tinius Digest

Månedlige rapporter om endringer, trender og utviklinger i mediebransjen.

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Om Tinius Digest

Tinius Digest gir deg en oversikt over rapporter om og analyser av utvikling i mediebransjen og publiseres en gang i måneden. Her er våre viktigste funn fra denne måneden.

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ChatGPT increases writer productivity.

Researchers at the Massachusetts Institute of Technology have published a study on ChatGPT’s influence on writing tasks.

Download the study.

Four main findings

1

Professional tasks

453 professionals were asked to complete two tasks usually undertaken as part of their jobs. These included writing press releases, short reports, and analysis plans.

2

Increased productivity

ChatGPT substantially increased productivity: the average time taken decreased by 40 percent.

3

Better quality

Compared to writing tasks from a control group, an external group of professionals rated the quality of AI-assisted texts as 18 percent higher.

4

Reduced inequality

Inequality between workers decreased, and concern and excitement about AI temporarily rose. Workers exposed to ChatGPT during the experiment were twice as likely to report using it in their actual job two weeks after the experiment and 1.6 times as likely two months after the experiment.

No link between social media and mental health symptoms

Researchers at the Norwegian University of Science and Technology (NTNU) and Warren Alpert Medical School of Brown University have followed 810 children and adolescents between the ages of 10 and 16 for six years.

The study is unique as it used psychiatric interviews to assess symptoms rather than relying solely on self-reports.

Download the study.

Four main findings

1

No significant link

The study found no clear link between the level of social media use and any changes in symptoms of depression or anxiety.

2

Level of engagement

Even when examining specific activities on social media, such as liking, commenting, or posting updates and photos, no impact on mental health was observed.

3

Usage unaffected by mental health

Shifts in mental health symptoms like depression and anxiety did not seem to affect the amount of social media use going forward—neither more nor less.

4

No gender differences

Regardless of gender, there were no indications that social media use influenced mental health issues.

Algorithms do not change political beliefs

Researchers from several universities have published four studies examining the effects of Facebook and Instagram algorithms on users’ beliefs and behaviour.

The studies included a large number of users and were unique in that they were conducted with direct participation and data from Meta.

Five main findings

1

Effect on political beliefs

Removing key functions of the algorithms had ‘no measurable effects’ on people’s political beliefs. When the ability to reshare posts was removed, users’ knowledge of political news declined.

2

Conservatives bombarded with fake news

Consumption of political news on Instagram and Facebook is highly segregated by ideology. Over 97 percent of links to false news stories attracted more conservative readers than liberal ones during the 2020 U.S. Presidential election.

3

More 'chambers' than 'echo chambers'

Despite the common narrative that social media algorithms create ‘echo chambers’, the research found that reducing content from like-minded connections did not alter beliefs or polarization measurably.

4

Controlling algorithms

One study that manipulated the feed algorithms found that switching to a reverse chronological order increased the amount of untrustworthy content users saw.

5

Several weak points

The studies were independently conducted and peer-reviewed. However, critics point out that Meta held all the data and could veto requests. The researchers caution that the findings are affected by many variables, including the timing of the studies and the continual tweaks that Meta makes to its algorithms.

US dominance in the European AV sector

The European Audiovisual Observatory has published a report covering European audiovisual media services and the leading players.

Download the report.

Three main findings

1

3,315 on-demand services

There are 12,664 audiovisual media services available in Europe. 26 percent (3,315) of these are on-demand services. Only seven percent of the audiovisual services are in public ownership.

2

48 percent of children's channels US owned

Approximately half of all children’s TV channels in Europe are US-owned (48%), as are 59 percent of entertainment subscription video-on-demand services.

3

Overall US dominance

US groups play a prominent role in the overall European AV sector. Around one in five (18%) of all private TV channels (excluding local TV) are US-owned, and over one-third of all SVOD (39%) and TVOD (33%) services in Europe belong to a US company.

AI reduces the costs of data breaches

IBM has published their annual Cost of a Data Breach Report for 2023.

Download the report.

Four main findings

1

Rising costs

The global average cost of a data breach in 2023 reached an all-time high of $4.45 million (SEK 49 million/NOK 48 million), a 15 percent increase over the last three years. Detection and escalation costs alone increased by 42 percent.

2

Organizational response

Despite 95 percent of organizations experiencing multiple breaches, 57 percent are likelier to pass the incident costs onto consumers rather than increase their security spending (51%).

3

AI and automation

Organizations using AI and automation saw a reduction in the data breach lifecycle by 108 days compared to those that didn’t. They also experienced nearly $1.8 million lower data breach costs on average.

4

Ransom payments

Nearly half (47%) of the studied ransomware victims paid the ransom. Avoiding law enforcement led to increased incident costs and slowed response.

Parental controls are only used by 49 percent

The Norwegian Media Authority has published a report on the media habits of children between one and five years old.

Download the report.

Five main findings

1

Digital toddlers

59 percent have access to TV, 46 percent to tablets, eight percent to mobile phones, five percent to computers, and three percent have access to smartwatches. 89 percent of those with mobile phones or tablets watch movies, series, or TV programs.

2

Public broadcaster most popular

The children’s channel of the public broadcaster NRK (NRK Super) is the streaming service most toddlers use (65 percent)—followed by Netflix (36 percent), Disney+ (33 percent), YouTube (32 percent), and YouTube Kids (31 percent).

3

Only half use parental controls

49 percent of parents with young children say the family does not use parental controls (filters/settings to protect children) on tablets/mobile phones/computers.

4

Sufficient knowledge

61 percent of parents believe they have the information needed to guide their child’s internet use.

NATO urges governments to increase cooperation

The NATO Strategic Communications Centre of Excellence has published a report examining state communication in a digital reality.

Download the report.

Four main findings

1

Social media increases vulnerability

News consumption via social media and international websites increases the population’s exposure to disinformation and misinformation. This was especially visible during the Covid-19 pandemic.

2

Lack of unified strategy

Even though Nordic countries have a relatively comprehensive strategy for strategic communication, there is little coordinated communication and focus on combating disinformation between governments.

3

Fact-checking essensial

Increased focus on media literacy and fact-checking is fundamental for enhancing the population’s resilience against disinformation.

4

One voice

Establishing internal digital platforms to coordinate outward communication—including media handling—can prevent careless communication and strengthen trust in state institutions.

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