Quality Even in the Future
The Tinius' Trust Annual Report for 2012 looks at Journalism in the new media age, - as the new digital media platforms has made the audiences dramatically change their media usage habits, - and are prone to abandon the usage of the old traditional media.
This year's report has contributions from many renowned media personalities in and outside of Scandinavia where they give their views on what criteria will be essential in the quality journalism in the digital media environment.
Jan Helin, Editor-in-chief of Aftonbladet in Stockholm describes the challenges the news media faces in the new digital world, how the role of the media changes - and how many now will question the value of "quality" of traditional journalism in the new digital media environment.
Editor-in-chief of Bergens Tidene (Norway) Gard Steiro presents an optimistic view of the future of Journalism, believing that we are on the verge of a new golden age of Journalism if we do not lose the journalistic quality and distinctiveness when moving quickly into the digital future.
Trine Eilertsen, political commentator at NRK, the Norwegian Broadcasting Corporation also stresses the focus on quality; there will be no willingness to pay for journalism unless there is quality; - no one will be willing to pay for the opposite.
Kjersti Løken Stavrum, the new General Secretary of the Norwegian press Association, writes about Features and feelings, on the importance of the ability to communicate, of being a storyteller.
Jens Barland, Associate Professor in Media Management - and former eitor-in-chief, writes about the changing roles of an editor-in-chief in the new media environment. He describes the challenges an editor faces as a leader of an organisation, as a defender of journalistic quality and as a defender of the newsmedia's publisistic value base.
Sir Harold Evans discusses the necessity of getting ethics back in journalism, as he looks into the British press scandals of the recents years.
The CEO of the Schibsted Media Group; Rolv Erik Ryssdal, discusses the new opportunities for the traditional media houses as he decribes the the course forward of the Schibsted group in a media world disrupted by the digital revolution. His goal is to create world-class digital media houses.