As in the Tinius Trust Annual Report 2012, the New 2013 Annual Report focuses on how the dramatic changes in media usage will influence journalism. In the old business models - advertising revenue to a large extent funded quality journalism.- In the New digital media world, the old models no longer will be able to support sustainable quality journalism. In the New Annual Report, - editors and journalists gives examples of how they envision the changes necessary to build closer relationships wth their audiences, - a necessity in order to find New ways of funding journalism in the rapidly changing media environment.
Ehsan Fadakar in Aftonbladet questions the future of journalism as the readers all craves to be entertained. He refers to how sosial media changes media usage - and the role of journalism - as social media are means to ease communication between readers.
Joacim Lund in Aftenposten describes how new technology changes the rules of the game in journalism, and the challenges created. He exemplifies this by describing the news robots in the US are producing news stories based upon available "big data" , and he also shows how new digital news media creates news stories built on news coverage in the traditional media. What impact will this have on journalism - and what change of rules will the media have to live with?
Fredric Karen - editor-in-chief of Svenska Dagbladet shows how the high focus in innovation in the editorial departments at SvD has strengthened the digital position in the ongoing battle with Dagens Nyheter.
Three feature journalists in Bergens Tidende; Ingunn Røren, Ingrid Fredriksen and Anne Hovden describes how the story of Janne became the biggest success in readership engagement ever, as they published the stories on all platforms. Throug soscial media - readers shared the story - and the Janne story engaged readers far outside the traditional area of coverage of Bergens Tidende.
Carina Bergfeldt in Aftonbladet shares her experiences of using social media when covering challenging news stories. The way of building personal relationships with the readership became an important part of her job covering the tragic events at Utøya July 22. 2011, - as well as when reporting from the Boston Marathon bombings. -
Jan Helin, editor-in-chief of Aftonbladet, describes the journalistic challenges in covering local issues in a digital media world, how will the media be able to serve the small communities in the future?