The Tinus Trust

Journalistic Challenges

As in the Tinius Trust Annual Report 2012, the New 2013 Annual Report focuses on how the dramatic changes in media usage will influence journalism. In the old business models - advertising revenue to a large extent funded quality journalism.- In the New digital media world, the old models no longer will be able to support sustainable quality journalism. In the New Annual Report, - editors and journalists gives examples of how they envision the changes necessary to build closer relationships wth their audiences, - a necessity in order to find New ways of funding journalism in the rapidly changing media environment.

Ehsan Fadakar in Aftonbladet questions the future of journalism as the readers all craves to be entertained. He refers to how sosial media changes media usage - and the role of journalism - as social media are means to ease communication between readers.

Joacim Lund in Aftenposten describes how new technology changes the rules of the game in journalism, and the challenges created. He exemplifies this by describing the news robots in the US are producing news stories based upon available "big data" , and he also shows how new digital news media creates news stories built on news coverage in the traditional media. What impact will this have on journalism - and what change of rules will the media have to live with?

Fredric Karen - editor-in-chief of Svenska Dagbladet shows how the high focus in innovation in the editorial departments at SvD has strengthened the digital position in the ongoing battle with Dagens Nyheter.

Three feature journalists in Bergens Tidende; Ingunn Røren, Ingrid Fredriksen and Anne Hovden describes how the story of Janne became the biggest success in readership engagement ever, as they published the stories on all  platforms. Throug soscial media - readers shared the story - and the Janne story engaged readers far outside the traditional area of coverage of Bergens Tidende.

Carina Bergfeldt in Aftonbladet shares her experiences of using social media when covering challenging news stories. The way of building personal relationships with the readership became an important part of her job covering the tragic events at Utøya July 22. 2011, - as well as when reporting from the Boston Marathon bombings. -

Jan Helin, editor-in-chief of Aftonbladet, describes the journalistic challenges in covering  local issues in a digital media world, how will the media be able to serve the small communities in the future?


Read Journalistic Challenges



Quality Even in the Future

The Tinius' Trust Annual Report for 2012 looks at Journalism in the new media age, - as the new digital media platforms has made the audiences dramatically change their media usage habits, - and are prone to abandon the usage of the old traditional media.

This year's report has contributions from many renowned media personalities in and outside of Scandinavia where they give their views on what criteria will be essential in the quality journalism in the digital media environment.

Jan Helin, Editor-in-chief of Aftonbladet in Stockholm describes the challenges the news media faces in the new digital world, how the role of the media changes - and how many now will question the value of "quality" of traditional journalism in the new digital media environment.

Editor-in-chief of Bergens Tidene (Norway) Gard Steiro presents an optimistic view of the future of Journalism, believing that we are on the verge of a new golden age of Journalism if we do not lose the journalistic quality and distinctiveness when moving quickly into the digital future.

Trine Eilertsen, political commentator at NRK, the Norwegian Broadcasting Corporation also stresses the focus on quality; there will be no willingness to pay for journalism unless there is quality; - no one will be willing to pay for the opposite.

Kjersti Løken Stavrum, the new General Secretary of the Norwegian press Association, writes about Features and feelings, on the importance of the ability to communicate, of being a storyteller.

Jens Barland, Associate Professor in Media Management - and former eitor-in-chief, writes about the changing roles of an editor-in-chief in the new media environment. He describes the challenges an editor faces as a leader of an organisation, as a defender of journalistic quality and as a defender of the newsmedia's publisistic  value base.

Sir Harold Evans discusses the necessity of getting ethics back in journalism, as he looks into the British press scandals of the recents years.

The CEO of the Schibsted Media Group; Rolv Erik Ryssdal, discusses the new opportunities for the traditional media houses as he decribes the the course forward of the Schibsted group in a media world disrupted by the digital revolution. His goal is to create world-class digital media houses.


Read   Quality Even in the Future 

VG Mobile takes off...

The Media habits are changing faster than ever, New media usage figures presented by TNS Gallup show that VG Mobile is bigger than the usage of all rivals combined.

VG Mobile takes off...
VG Mobil


According to figures released by TNS Gallup, last week VG Mobile achieved an all-time high readership of 1,253 million unique users. In the same week VG's mobile platform had over 3,035 million page views,  representing more page views than the mobile editions of the online news websites of Aftenposten, NRK, TV2, Bergens Tidende, E24, Dine Penger and Nettavisen combined.

Good news

- These figures confirm VG's formidable position in digital media, and that we have succeeded in being best at providing news on digital platforms. It is extremely good news, says VG's CEO and Editor-in-Chief Torry Pedersen.

Editor Tor Neset in ITavisen believes the increased use of mobile platforms is the result of the new generation of mobile phones:

- The use of smartphones has exploded in recent years. Today everyone apart from the oldest and youngest generations has a smartphone. Screen size, improved graphics and broadband capacity mean that news is accessible no matter where you are, he says to VG.

Communications adviser Lasse Gimnes in the consultancy firm Gimcon is impressed by VG Mobile's  positioning. Gimnes believes the success can be attributed to the good job VG has done on adapting its online content to mobile platforms:

- Strong foothold

According to Tor Jacobsen, Managing Director of VG Mobil, the number of unique users has doubled in the space of one year:

- In the same week last year, VG Mobile had just over 600,000 unique users. The enormous growth  shows show strong the VG brand is, even in the volatile media environment . These figures exceeds all expectations, so this is both good news and very satisfying, he says.

The statistics clearly show that the smartphones are vital tools in the news media. - We see clear peaks in the user statistics when major events occur. It is obvious that more and more people are using their mobiles to get the latest updates on what is going on in the world, Tor says.

Communications advisor Gimnes says it will be important for VG Mobile  to continue developing:

- I think it will be particularly important to invest more in live images. Both NRK and TV2 are better qualified there, and may well be strong contenders .



Published: March 27, 2012


US newspapers: Look to Europe !

The Nieman Journalism Lab, - a project of the Nieman Foundation at Harvard, recently published a three part article on innovations in the newspaper industry, advicing US newspapers to look to Europe ; " In European innovation, Americans can see models worth learning from and adapting."

In the first part, Ken Doctor - focused on how the Finnish Sanoma group had succeeded in getting print readers to pay for online access. In the story, Ken Doctor outlines how Helsingin Sanomat has succeeded in convincing 130 000 print subscribers to pay an additional € 36 annually to get access to the online packages.

Read the first part here 

In the second part, Ken Doctor focuses on Schibsted - describing how Schibsted has succeeded in the transition from being a Norwegian newspaper publisher to becoming an International Media Group, - now present in around 30 countries worldwide. The writer looks at the online classifieds expansion into new markets, - and how this expansion has become a major part of the new digital revenue streams. In addition he also describes Schibsted venture into new niches - looking for new revenue streams to replace the old vanishing streams as media usage goes digital.


Read the second part about Schibsted here:


In the third and final part, the Nieman Lab article focuses on how  the small Swiss newspaper publisher Gossweiler Media AG is serving the local community by utilising multiple platforms, - a micro-newspaper in print twice a week, continuously updating the online editions, adding videoservices and a set of robust mobile apps. The Jungfrau Zeitung has also established franchises, - as other publishers  will receive packages of services, ranging from marketing to its self-built technology platform, enabling new micro-newspapers to be produced....


Read the third part about Gossweiler here


Changes in Blommenholm Industrier were made at the company’s annual general meeting on 22 December, with a view to strengthening the Tinius Trust.

Blommenholm Industrier AS, the company’s largest shareholder, owns 28,188,589 shares, representing 26.1% of the shares in Schibsted ASA. Blommenholm Industrier AS is represented on the board of Schibsted ASA by Board Chair Ole Jacob Sunde. Blommenholm Industrier AS initially had two share classes: Class A and Class B shares. The Class B shares, which are non-voting shares, are owned by four companies controlled by Tinius Nagell-Erichsen’s heirs.


The Class A shares are owned by the Tinius Trust. The Tinius Trust therefore has a controlling interest in Blommenholm Industrier AS. The objective for establishing Blommenholm Industrier AS and the Tinius Trust was to secure ownership of Schibsted ASA in order to ensure that Schibsted ASA maintained free and independent editorial control and also to ensure that the group's publications endeavored to deliver quality and credibility and to defend values such as freedom of faith, tolerance, human rights and democracy. Likewise, the Trust should aim to achieve long-term and sound financial growth of the group and a stable, Norwegian ownership.


The Class B shareholders, who until now have owned 99.9% of the total shares in Blommenholm Industrier AS, have wanted to reinforce these objectives. By virtue of the decision made by the annual general meeting on 22 December 2011, 80% of the Class B shares were converted to Class C shares with weak dividend entitlement. The Class C shares give entitlement to 10% of the company’s dividends. Later the same day, ¾ of the Class C shares, representing 60% of the total number of shares in Blommenholm Industrier AS, were sold to the Tinius Trust. The selling parties were Beltenut AS, Faros Forvaltning AS and Odden Forvaltning AS. Albe Forvaltning AS chose not to sell its Class C shares but has acquired an option to sell them to the Trust.


Since Blommenholm Industrier AS was established in 1992 and the Tinius Trust in 1996, taxation of long-term owners has become more stringent through a tightening of regulations. This has threatened Blommenholm Industrier AS’s ability to achieve its objectives. This transaction will help redress this situation. The transaction will also strengthen the Trust’s ability to further develop its role, defend the principles on which the Trust is founded, and secure long-term ownership of Schibsted.


After the transaction, Blommenholm Industrier AS will still own 28,188,589 shares, representing 26.1% of the shares in Schibsted ASA.


Published 06.01.12

Innovation - a Necessity of Life and a Way of Life

In the Annual Report 2010, the Tinius Trust invited media executives to write about Creativity and Innovation, as these traits will be of vital importance for the media in their battle to sustain their important position in society in the years to come.

In the  Annual Report 2010 The Tinius Trust continues the tradition of presenting some well known media personalities' view on important issues  challenging the media industry. As newspapers in the western world are experiencing declining circulation, changes in  readership and user behaviour, the traditional business models of the media are challenged.

In the 2008 Annual Report,  the essayists  gave their views on the future of the media - with important contributions from Rupert Murdoch, Torbjørn Jagland (The Speaker of the Norwegian Parliament) and Fredric Filloux among others.

 The 2009 Annual Report  focused on the role of the media in society, and the challenges  opinions and quality journalism will face in the new media environments. Alan Rusbridger from the Guardian,  Professor Robert Picard (Oxford) and PJ Anders Linder (Svenska Dagbladet, SvD) presented their views along with other media players.

"This year The Tinius Trust invited a number of prominent media executives to present thier views and experiences. They all have one thing in common; they have been working with innovation in media companies. None of them has the exact answer or a formula that can be used by everyone, but they all have opinions which inspire debate and creative reflection." writes Ole Jacob Sunde, Chairman of the Board, The Tinius Trust,  in the introduction to the 2010 Annual Report.

 Read the 2010 Annual Report

Prize for investigative journalism to Postimees

Postimees’ reporter Tuuli Koch has received the Estonian Bonnier Award 2010 for Investigative Journalism based on her articles revealing controversial funding of a political party in Estonia.


Prize for investigative journalism to Postimees

The amount of the prize awarded by the Bonnier Business Press and its Estonian newspaper Äripäev is 40,000 Swedish kronor.

Through three news articles in Schibsted Media Group’s Estonian newspaper Postimees in December 2010, Koch revealed that the Chairman of the Estonian Centre Party, Edgar Savisaar, had secretly requested money from a legal person from Russia to fund both his political party as well as the building of a church in Savisaar’s electoral district, making use of his positive influence on potential supporters of the Centre Party. The authenticity of the information was thereafter confirmed by Estonia’s Head of State Toomas Hendrik Ilves, Prime Minister Andrus Ansip and the Estonian Security Police.

- Koch’s articles produced a huge response and initiated a discussion about what is allowed in politics and what is not. Also noticeable in the case is that this is not punishable pursuant to criminal procedure, Postimees said in the newspaper’s justification for the submission of Koch’s articles for the Bonnier Award.

- Writing these stories indicated a great level of trust; both between the source and the journalist, as well as between the newspaper and the journalist, Koch said when she received the award.

- In a wider sense, a citizen can trust his country if he can trust the president, the head of the Government, security, that they all do their work and that such cases will not be concealed. I am proud of being a citizen of such a country, Koch emphasized.

Tuuli Koch applied for the award with her article “Counter-intelligence labels Savisaar ‘Russian agent of influence’”, published in Postimees on 16 December 2010, her story “Siim Kallas: the receipt of foreign money is a severe mistake”, published on 18 December, and her article “Ansip: the KAPO intelligence agency could disclose the Savisaar case”, published on 20 December.

Prize for investigative journalism to Postimees


The award was handed over to Tuuli Koch by Hans Jacob Bonnier of Bonnier Business Press.

Click here or on image below to read Tuuli Koch's first of three award-winning articles in Postimees (in Estonian). 

Prize for investigative journalism to Postimees