VG Mobile takes off...
The Media habits are changing faster than ever, New media usage figures presented by TNS Gallup show that VG Mobile is bigger than the usage of all rivals combined.
According to figures released by TNS Gallup, last week VG Mobile achieved an all-time high readership of 1,253 million unique users. In the same week VG's mobile platform had over 3,035 million page views, representing more page views than the mobile editions of the online news websites of Aftenposten, NRK, TV2, Bergens Tidende, E24, Dine Penger and Nettavisen combined.
- These figures confirm VG's formidable position in digital media, and that we have succeeded in being best at providing news on digital platforms. It is extremely good news, says VG's CEO and Editor-in-Chief Torry Pedersen.
Editor Tor Neset in ITavisen believes the increased use of mobile platforms is the result of the new generation of mobile phones:
- The use of smartphones has exploded in recent years. Today everyone apart from the oldest and youngest generations has a smartphone. Screen size, improved graphics and broadband capacity mean that news is accessible no matter where you are, he says to VG.
Communications adviser Lasse Gimnes in the consultancy firm Gimcon is impressed by VG Mobile's positioning. Gimnes believes the success can be attributed to the good job VG has done on adapting its online content to mobile platforms:
- Strong foothold
According to Tor Jacobsen, Managing Director of VG Mobil, the number of unique users has doubled in the space of one year:
- In the same week last year, VG Mobile had just over 600,000 unique users. The enormous growth shows show strong the VG brand is, even in the volatile media environment . These figures exceeds all expectations, so this is both good news and very satisfying, he says.
The statistics clearly show that the smartphones are vital tools in the news media. - We see clear peaks in the user statistics when major events occur. It is obvious that more and more people are using their mobiles to get the latest updates on what is going on in the world, Tor says.
Communications advisor Gimnes says it will be important for VG Mobile to continue developing:
- I think it will be particularly important to invest more in live images. Both NRK and TV2 are better qualified there, and may well be strong contenders .
Published: March 27, 2012