US newspapers: Look to Europe !
The Nieman Journalism Lab, - a project of the Nieman Foundation at Harvard, recently published a three part article on innovations in the newspaper industry, advicing US newspapers to look to Europe ; " In European innovation, Americans can see models worth learning from and adapting."
In the first part, Ken Doctor - focused on how the Finnish Sanoma group had succeeded in getting print readers to pay for online access. In the story, Ken Doctor outlines how Helsingin Sanomat has succeeded in convincing 130 000 print subscribers to pay an additional € 36 annually to get access to the online packages.
Read the first part here
In the second part, Ken Doctor focuses on Schibsted - describing how Schibsted has succeeded in the transition from being a Norwegian newspaper publisher to becoming an International Media Group, - now present in around 30 countries worldwide. The writer looks at the online classifieds expansion into new markets, - and how this expansion has become a major part of the new digital revenue streams. In addition he also describes Schibsted venture into new niches - looking for new revenue streams to replace the old vanishing streams as media usage goes digital.
Read the second part about Schibsted here:
In the third and final part, the Nieman Lab article focuses on how the small Swiss newspaper publisher Gossweiler Media AG is serving the local community by utilising multiple platforms, - a micro-newspaper in print twice a week, continuously updating the online editions, adding videoservices and a set of robust mobile apps. The Jungfrau Zeitung has also established franchises, - as other publishers will receive packages of services, ranging from marketing to its self-built technology platform, enabling new micro-newspapers to be produced....
Read the third part about Gossweiler here